Today the principals at Straight Up, Films – the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence” – formally launched their production studio/commercial division.
From the release, the principals started the studio to “…collaborate with leading advertising agencies and entertainment brands to create commercial content”, directed by ad/entertainment vets who the D|C team spent the last year recruiting.
That lineup’s collective portfolio includes work for Panasonic, Lexus, Playstation, Axe, DirecTV and more, as well as episodes of “Glee”, “House” and other shows. These directors have created spots for Weiden & Kennedy, TeamOne, 180, Y&R and JWT.
Polvino says the launch makes sense because “Feature film directors are coming to the space from all arenas” and “Commercial directors in particular are directing material that’s incredibly cinematic” – like the D|C/Global Hue Jeep spot after the jump.